Facebook is a wonderful way to connect with clients, however using it the wrong way and filling prospective clients’ Facebook feed with annoying posts can quickly turn into a marketing disaster. Whether due to eagerness or being overwhelmed, these are common mistakes small businesses make on social media:
Using bad grammar
Bad grammar makes you look unprofessional. One way to prevent grammar errors is to proofread your content beforepostingit (or hire someone to proofread it for you).
Posting too little or too often
There is no one-size-fits-all guide on how often to post. Find what works for you and your audience.
Overselling & only posting self-promoting content
One of the biggest mistakes businesses make is assuming social media is a sales tool. This only puts people off. Your social media profiles should be used as a way to stir interest.
Lack of personality
Allow people to see the human behind the posts by sharing your behind-the-scenes photos.
Posting irrelevant content
Be wary of injecting too much personality into your social media feed as this could confuse your followers.
Bad or poor quality photos
Prospective clients are more likely to notice visual content as opposed to text. Take the time to edit before posting, otherwise you will look bad next to everything else in the feed.
Ignoring posts to your page or responding unprofessionally
People often forget the importance of customer service on social media. Responding to comments and resolving customer issues will lead to good word-of-mouth referrals. This will also show others how much you care.